photo credit: lamaviglia.com
Local newspapers define it as the ‘ionic’ competitor of Borgo Egnazia: it is Masseria La Maviglia, a complex of over 200 hectares, located in Maruggio, in the province of Taranto, which was purchased by the Swiss company Ultimate Collection, led by entrepreneur Nicola Cortese.
The investment is one of those that portends something exceptional: 200 million euros, according to what Corriere del Mezzogiorno reports. The purchase of the land and the farm was concluded for 13 million, and the rest will be used for the construction of what Cortese states in the interview given to the newspaper, “will be among the 10 most beautiful and attractive resorts in the world”. Management will be direct, and no partnerships with global chains specializing in the sector are envisaged. The action plan also provides for the employment of 500 direct jobs.
The mega-complex, which stands among orchards and olive groves near Maruggio Beach, will have 70 individual suites, a 20-room hotel, 35 villas, a 5,000-square-meter wellness area, and an 18-hole golf course. Debut in 2027.
Cortese added that Puglia is a region that still preserves authentic traditions and that “the analysis carried out on the reception system in the area highlights a shortage of 1,500 5-star luxury beds, unlike Tuscany and Sicily, where this gap is lower.”
Particular attention will be paid to the golf course, which will integrate cultural and landscape elements dating back to the 16th and 18th centuries, including ancient water features, vineyards, olive groves, and different varieties of centuries-old trees, such as cherry, almond, citrus, pomegranate, and fig trees.
What This Means for Luxury Weddings in Puglia
The development of La Maviglia is another sign of how quickly Puglia is evolving as one of Europe's leading luxury destinations. Over the last decade, the region has attracted increasing international attention not only from luxury travelers but also from couples looking for extraordinary wedding venues in Italy.
While iconic properties such as Borgo Egnazia have helped position Puglia on the global stage, new luxury developments continue to strengthen the region's reputation among international clients seeking exclusive experiences.
For couples planning a destination wedding in Puglia, the growth of the luxury hospitality sector translates into more accommodation options, improved guest experiences and a broader selection of premium venues throughout the region.
As a destination wedding planner in Puglia, we closely follow new developments within the luxury hospitality market because they often influence future wedding trends, venue availability and guest expectations.
If you are considering a wedding in Southern Italy, you may also wish to explore our guides to Wedding in Puglia and our curated collection of Wedding Venues in Puglia.