Ostuni, a new ultra-luxury resort: Vuitton buys Veronesi’s farmhouse

by | Mar 13, 2021 | Apulian News

masseria le taverne

Restyling of the Masseria le Taverne that belonged to the family of Umberto Veronesi, now owned by the group of which Louis Vuitton is part.

The White City, or rather Ostuni, is also increasingly becoming a “luxury” city. A destination increasingly coveted by high-level hotellerie. After that of the well-known Four Seasons chain, another important arrival: Belmond, a company that is part of Lvmh (to which Louis Vuitton belongs), has purchased Masseria Le Taverne, a fascinating 17th century structure in Ostuni that belonged to the family of Umberto Veronesi, the well-known oncologist who died in 2016.

Owners Giovanni and Silvia Veronesi, along with their daughter Giulia, have overseen the management of the estate with passion and enthusiasm for nearly two decades.

The masseria Le Taverne is an example of Apulian architecture of great value, which stands out with its white mass given by the milk of lime in the green of an estate of about thirty hectares of ancient olive groves.

Its general layout, which dates back to the seventeenth century, develops around a courtyard dominated by the facade of the main building, “the Villa” which is also the oldest of the farm.

Still today it is possible to admire the wonderful underground oil mill, witness of the agricultural past of the farm which remained in activity until the middle of the last century, and the beautiful and intimate chapel. The numerous rooms are characterized by full walls, cross vaults or barrel vaults in stone or tuff.

Thanks to an important restyling operation, the masseria Le Taverne will now become an extra-luxury resort on the coast, between Rosa Marina and Pilone, in the middle of the Plain of Millenary Olives.

Another accommodation facility on the coast with a high target of services, and especially customers with a high spending capacity, as already the super luxury resort Borgo Egnazia, opened in 2010 in Savelletri di Fasano and inspired in shapes, materials and colors to a typical Apulian village.

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