Ostuni, a new ultra-luxury resort: Vuitton buys Veronesi’s farmhouse

Masseria le Taverne

Masseria Le Taverne: Restyling and Transformation into Luxury

Masseria Le Taverne, once belonging to the family of Umberto Veronesi, is now under the ownership of a group that includes Louis Vuitton. This transformation marks a new chapter for the property, set to become a symbol of high-end luxury in Puglia.

Ostuni: A Rising Hub for Luxury Hospitality

Ostuni, known as the White City, is increasingly becoming a premier destination for luxury experiences. Already famous for its charm and cultural heritage, it is now a hotspot for high-end hospitality. After the arrival of the Four Seasons property, another prestigious name has entered the scene: Belmond, a company under LVMH (owner of Louis Vuitton), has acquired Masseria Le Taverne. This stunning 17th-century estate once belonged to the family of Umberto Veronesi, the renowned oncologist who passed away in 2016.

For nearly two decades, Giovanni, Silvia, and their daughter Giulia Veronesi managed the estate with passion and dedication, preserving its historical essence while unlocking its potential for the future.

A Treasure of Apulian Architecture

Masseria Le Taverne stands as an extraordinary example of Apulian architecture, featuring distinctive whitewashed walls—a result of lime milk—set against a breathtaking estate of approximately thirty hectares of ancient olive groves.

The property’s layout, dating back to the 17th century, revolves around a central courtyard dominated by the facade of the main building, known as “The Villa,” the oldest part of the masseria. Key highlights include:

  • A fascinating underground oil mill, a relic of its agricultural past that remained active until the mid-20th century.
  • An intimate chapel that enhances its historical charm.
  • Numerous rooms adorned with cross vaults, barrel vaults, and walls made of stone or tuff, making it a true architectural gem.

A New Era of Luxury

Following an extensive restyling, Masseria Le Taverne is set to become an ultra-luxurious resort located along the coast, between Rosa Marina and Pilone, amidst the Plain of Millenary Olives. This transformation aims to position it among the top luxury destinations in Puglia, rivalling iconic locations such as Borgo Egnazia in Savelletri di Fasano, which opened in 2010 and was designed to reflect traditional Apulian villages.

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